I love looking at organizations, markets, challenges – trying to see patterns and applying strategic thinking to aid transformation. My thinking revolves a lot around prioritisation, opportunity cost, value creation and long term versus short term perspectives.
Some types of projects I have worked on include:
- Marketing Strategy
- Market Analysis
- Vision and target setting for marketing
- Brand platform development
- Strategic direction on creative/conceptual development
- Digital transformation prioritization and strategy work
- Advisory / board work