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I love looking at organizations, markets, challenges – trying to see patterns and applying strategic thinking to aid transformation. My thinking revolves a lot around prioritisation, opportunity cost, value creation and long term versus short term perspectives.

Some types of projects I have worked on include:

  • Marketing Strategy
  • Market Analysis
  • Vision and target setting for marketing
  • Brand platform development
  • Strategic direction on creative/conceptual development
  • Digital transformation prioritization and strategy work
  • Advisory / board work