Strategic clarity. Practical insight.
Consulting on Marketing Strategy, Organisational Development, Consumer Trends and Insights
Nils Wimby
Scroll down ↓The Bigger Picture
Across marketing departments, strategy departments, creative agencies, media agencies and digital agencies, I have found some common and recurring themes. Questions, problem states and thoughts on synergies and tradeoffs that keep coming up.
- Long term vs short term
- Brand building vs sales
- Traditional vs digital
- User centricity
- Consistency vs adaptability
- Measurement & what good looks like
- In-house vs outsource
- Organisational design & incentives
These are topics where you need an understanding of the practicalities of the respective fields. But you also need strategic direction — some frameworks and guidelines to help set direction and priorities.
In many ways a strategy is needed to reject good ideas. Organisations generally have more potentially profitable ideas than they have resources to implement.
My Background
After 20 years in the marketing field — working at media agencies, creative agencies, digital agencies and heading up marketing departments — I bring depth to discussions regarding marketing strategy, digitalization, organizational structures, and measurement of success.
Performance Marketing
Working with performance marketing before the term was even coined, at a Direct Marketing Consultancy.
Digital Consulting
Navigating the years when social media and mobile internet came into play as a digital marketing consultant.
Creative & Digital Agency
8 years balancing conceptual creativity with marketing automation, building organizations that delivered value.
Marketing Leadership
Balancing consistency vs agile methodology, local vs central, linking creative to media to UX to product.
What I have found more than anything: It’s complicated. But looking at the bigger picture, being customer oriented, and having open dialogue is usually a good starting point.
Thought Leadership
Insights & Writing
Explore my thinking through articles in marketing journal Resumé and the blog archive.
Get in Touch
Let’s have a conversation.
Whether you’re looking for strategic guidance on marketing, organisational development, or consumer insights — I’d love to hear from you.